What a HealthCare Book Will Do For You ...

You’ve spent years developing expertise, seeing patterns, solving problems and forming ideas about healthcare that other people could benefit from.

But how much of that knowledge currently exists beyond the conversations you have with individual patients, clients or colleagues?

A book gives your expertise somewhere to live.

And for a HealthCare Thought Leader, a book can become much more than something you sell on Amazon. It can become the intellectual foundation for the work you want to be known for.

Your book can help you:

• Establish your authority around an issue or area of healthcare that matters to you
• Give your ideas permanence beyond individual consultations, presentations or social media posts
• Create intellectual property from years of clinical experience and professional wisdom
• Reach people you may never have the opportunity to help one-to-one
• Give event organisers, journalists, podcast hosts and professional organisations a clear understanding of what you stand for
• Create a foundation for speaking, workshops, courses, professional education and collaborations
• Build a body of work that continues educating and influencing people for years

Imagine your expertise travelling further than you can

One conversation can help one person. A presentation might reach 100.

But a well-conceived book can carry your thinking into clinics, homes, universities, professional conversations, podcasts, conferences and organisations you may never physically enter.

Its chapters can become presentations and articles. Its frameworks can underpin workshops and courses. Its ideas can spark podcast and media conversations.

And the book itself can become something people pass from one person to another because "this is the person whose work you need to know about".

For experienced healthcare professionals, that is where a book becomes particularly powerful.

It allows your expertise to keep working even when you aren't in the room.

But there is an important distinction ...

Writing a book and writing the right book are not necessarily the same thing.

Before you invest hundreds of hours writing a manuscript, it is worth asking:

• What do I want to become known for?
• Who do I most want this book to help?
• What is the idea, perspective or framework that deserves a bigger audience?
• And what could this book make possible next?

That is what we will help you begin to answer in How to Write and Publish a HealthCare Book.

What you'll learn ...

Join HealthCare Thought Leadership strategist Megan Walker and author, publishing strategist and book coach Anna Featherstone for a practical 90-minute workshop exploring the pathway from healthcare expertise to published author.

We’ll cover:

1. Finding the right book idea
How to identify the idea sitting within your experience that is worthy of becoming a book and make sure it aligns with the work you want to be known for.

2. Knowing exactly who you're writing for
Why a clearly defined reader makes your book stronger, more useful and more likely to create opportunities beyond the book itself.

3. Turning years of expertise into a clear concept
How to move from “I have so much I could write about” to a focused idea people can immediately understand.

4. Understanding your publishing options
What the pathway to publication actually looks like and the decisions you'll need to make along the way.

5. Thinking beyond book sales
How a book can become part of a larger body of thought leadership supporting speaking, education, media, collaborations, courses and other opportunities.

You don't need to be a writer

And you certainly don't need a manuscript.

This workshop is designed for established clinicians, healthcare practice owners, educators, consultants and emerging HealthCare Thought Leaders who know they have valuable knowledge to share but aren't yet sure how to turn it into the right book.

You might have an idea scribbled in a notebook.

You might have three possible books competing for your attention.

Or you might simply have the feeling that after everything you've learned throughout your career, there is something important you want to leave behind and share more widely.

That's enough to start.

Your expertise has already taken years to build ...

Now consider what could happen if you gave your best ideas somewhere permanent to live.

If a healthcare book could become part of the body of work you want to be known for, join us.

Friday 11 September | 12pm AEST

Live online | 90 minutes | $97 AUD

100% Ahpra-aligned