Interview With Seth Godin
"From Salesy to Impactful"

Watch Megan's interview with the world’s leading marketing expert, Seth Godin.
Learn how healthcare professionals can incorporate meaningful and ethical marketing practices in their daily lives without compromising their integrity.

#24 - Transform Your Practice

In this inspiring interview, Megan Walker interviews Dr Robert Kayal, well-regarded Orthopaedic Surgeon and business owner on his mindset and growth strategies.

• Entrepreneurial Growth: Learn how Dr Kayal scaled his practice with innovative services and real estate investments
• Breaking Tradition: Discover the mindset shift to move beyond the traditional private practice model
• Purpose-Driven Leadership: Gain insights on aligning your career with your purpose for greater impact

#23 - Essential Practice Adaptation

In this episode, Megan Walker speaks with Lyndsay Babcock, Director and Principal Psychologist at The Self-Center, about her journey in private practice, the challenges of business ownership and how her personal health experience led her to create impactful healthcare courses.

• Private Practice Growth – How Lyndsay built and expanded her practice while navigating leadership, demand and ethical care
• Healthcare Course Creation – The mindset shift, content development and ethical considerations needed for success
• Resilience and Transformation – Lyndsay’s powerful story of overcoming cancer while running a thriving practice

#22 - Healthcare Course Insurance

#21 Empowering Wholeness Online

#20 Creative Arts @ Scale

In this episode, Megan Walker interviews Chris Petrie, a Creative Arts Therapist and founder of UpBeatCat, to discuss his journey, unique therapeutic methods, and the growing role of digital tools in art therapy. You will learn:

• About the therapeutic power of creative arts therapy, especially for clients who find traditional verbal therapies challenging
• Discover the benefits of art therapy modules that promote emotional resilience, designed for parents and caregivers to use with children
• Explore Chris' vision of creating accessible, evergreen art therapy resources online to reach more people and support his mission for wider access to creative arts therapy

#19 Kajabi For Success

In this super-informative interview, Megan Walker interviews Will Winters, Customer Success Manager from Kajabi, on how to leverage their all-in-one platform to drive Healthcare Course sales.

Key take-aways:

• Constantly have conversations with your current and prospective students
• Create for pain that your students have identified and are willing to invest in to address
• Commit to ongoing experimentation 
• Obsess about customer service and satisfaction

#18 Talking Money in Practice 

In this thought-provoking interview (part 2), Megan Walker interviews Damien Adler, Co-Founder of Power Diary, on:

• Charging fair fees for value delivered in your practice
• Separating "self worth" when charging
• Diversifying your product / service range
• Not assuming what clients will pay for their healthcare

Plus so much more!

#17 Care Through Content 

In this episode, Megan Walker interviews podcasting expert Emily Decloux, CEO of The Ultimate Creative. They dive into the essentials of creating a successful podcast tailored for healthcare course creators including:

• Consistency and authenticity are essential to building a loyal podcast audience.
• Integrating promotional strategies, like lead magnets, can enhance course marketing through podcasts.
• Batch recording and planning are effective methods for sustainable, high-quality podcast production.

#16 Social Media Healthcare Trends

In this dynamic interview with social media expert, Amanda Casinha, learn about the latest trends and how you can go beyond "post and forget" to make organic posting work for you and deliver results for your healthcare business.

#15 Neurodiversity Online

In this motivating interview, Megan Walker interviews Dr Sarah Sibson, Specialist GP, on how she is helping more people through her Neurodivergence Programs.

Sarah is a super busy and sought after Specialist GP who grew tired of her waitlist and the limitations of only being able to help 8-15 people per day.

With a special interest in neurodiversity and a desire to empower people, especially women diagnosed later in life, Sarah has embarked on two exciting projects that allow her to do exactly that, at scale.

#14 Private Practice Efficiencies

In this insightful interview, Megan Walker interviews Damien Adler, co-founder of Power Diary on how private practices can increase efficiencies. Hear Damien's expertise on:

• Managing high staffing costs
• Streamlining operations
• Managing "no shows"

#13 ADHD Support Online

In this practical and informative interview, Megan Walker interviews Johanna Badenhorst on her decision to move into the online space. Hear how Johanna is:

• Building a podcast for people newly diagnosed with ADHD
• Creating online programs to support people with ADHD navigate their diagnosis

#12 Whole Person Care

In this engaging interview with Dr Frances Knight, Specialist GP, Frances shares her vision for helping new families welcome and adapt to living with their new baby. She talks about the power of using online platforms to help parents navigate the early stages of their child's development. You will also hear:

• The role of online programs to help alleviate long practitioner wait lists
• The power of pre-recorded materials to support patients at home in between visits
• Having a vision for healthcare improvement beyond the clinic

#11 Online Course Insurance

In this practical and informative interview, Megan Walker interviews Peter Marshall, General Manager, Mercurien Insurance, on what practice owners should consider in terms of their insurance. We cover:

• Typical insurance needs for private practices
• Additional considerations for your online course
• How to communicate your course to your broker

#10 Stepping Into Social

In this motivating interview, Megan Walker interviews Adam Sadd, Psychologist, Uplift Psychology, on how he has successful harnessed the power of social media to grow his psychology practice. We cover:

• Having the confidence to be active on social media
• Getting your assets looking good (and taking the plunge and getting a professional photo shoot)
• Serving a broader range of clients

#9 Online Course Structures

In this practical interview, Megan Walker interviews Ian Walker on various accounting considerations relevant to private practices in Australia. We cover:

• The different structures available for private practices
• Considerations to make when scaling your practice through online courses
• Who owns the intellectual property within your online course?

#8 Reclaiming Handwriting

In our follow up conversation with Melissa Savonoff, hear the wonderful progress she is making with supporting educators, carers and therapists to deliver handwriting skills to children in their care. We discuss:

• The joy of stepping into the role of teacher in addition to therapist 
• The power of reaching and helping people nationally through the online courses
• Being able to help people in rural and remote locations

#7 Supporting Men Online

In this motivating interview, Megan Walker interviews Howard Todd-Collins on his journey from delivering traditional mental health services to creating a podcast and online course for men. You will learn:

• How important it is to have a clear "why" for your online course
• The importance of believing in your worth
• Getting comfortable with becoming more visible
• Having patience along the journey

#6 Delivering Psychology Online

Join Megan Walker as she interviews Clinical Psychologist, Emma Borthwick, on her whole-family approach to supporting young people with neurodiversity and low mood. Emma's online portal for parents aims to:

• Address the shortage of psychologists and long waiting lists
• Educate and support parents while they are waiting for appointments
• Help parents to see the role they play in supporting their child through challenging situations

#5 Physiotherapy Meets Mindfulness

In this inspiring interview, Megan Walker interviews Georgie Davidson on how she is packaging her physiotherapy wisdom and experience, combined with her mindfulness and yoga accreditations, into an online program that:

• Aims to increase calm and reduce stress for physiotherapists
• Gives physiotherapists new approaches to use with clients who are suffering from chronic pain
• Takes the pressure of physios to play "psychologist" while still providing a whole-person approach to care

#4 Innovative Psychology Programs

In this engaging interview, Megan Walker chats with Dr Judith Griffiths about her approach to creating innovative psychology programs for her clients. Learn how:

• Judith has focussed her practice to support clients in two main areas - sports psychology and Functional Neurological Disorder
• Creating an online course can address challenges common to a particular client group
• Online courses can be a cost effective support tool for some clients

#3 Whole Person Wellness

In this episode of Market Savvy Conversations, Megan Walker interviews Dr Peta Wright, Director of Vera Women's Wellness, on:

• Choosing to deliver a whole person approach for your patients
• Seeking answers to underlying health issues
• Changing the way we view women's health
• Educating and empowering patients
• Connecting with other heart-felt practitioners

#2 Workforce Opportunities

In this episode of Market Savvy Conversations, Megan Walker sits down with Tim Kittel, President of Speech Pathology Australia, to talk about:

• Getting involved in Boards that align with your passion
• Meeting the diverse needs of client groups
• Geographic challenges of therapy in Australia
• Raising awareness of Allied Health
• Being champions of early intervention for young clients

#1 The Future of Digital Health

In our first episode of Market Savvy Conversations, Megan Walker interviews Dr Chris Moy (GP; Australian Digital Health Agency Lead; and Vice-President of the Australian Medical Association) on:

• The role of the Digital Health Agency
• The obligations of private practice business owners in relation to cyber security
• Digital prescribing opportunities
• Opportunities and benefits of My Health Record
• Protecting patients during telehealth appointments